Home & Laundry is an eco-focused home care brand offering plant-based laundry and dishwashing solutions for the Australian market.
This project involved developing a cohesive packaging system for the Eco Sheets and Eco Pods range, with a strong emphasis on clarity, premium aesthetics, and retail performance.
The design balances modern FMCG packaging principles with a refined, minimalist visual language, ensuring shelf impact, brand consistency, and scalability across multiple SKUs.