About
Hello, I’m Hieu — a designer who believes in the power of emotion, storytelling, and the subtle details that give a brand its soul.
To me, design is not just about visuals; it is a language that allows a brand to speak, allowing people to feel its personality, values, and sincerity from the very first glance.
My design approach is intuitive, cohesive, and emotionally driven.
Every project begins with listening — listening to the brand’s story, to the client’s expectations, and to the emotional tone the product wants to evoke. Once I truly understand, every element — from logo, color palette, and typography to packaging layout or website interface — is crafted as part of a seamless and authentic narrative.
Over the past 5 years, I’ve had the chance to collaborate with brands in F&B, beauty, fashion, and DTC, as well as artists and creators in Vietnam. What I love most about design is the moment when a visual concept not only looks right, but feels right — when it captures the essence of the brand so clearly that no explanation is needed.
If you believe that every brand deserves a beautiful story told through powerful visual language, I’d love to help bring that vision to life.
