Niche is a patio cocktail & lounge located in front of GlowinC - a beauty and self-care space in the heart of Thao Dien.

The Story of Niche
A tropical-meets-urban hideaway designed for those seeking an escape in the city - warm lights, lush textures, bold energy, and unforgettable cocktails.

The Design Challenge
The identity needed to harmonize with Glow inC’s refined aesthetic while capturing Niche’s vibrant personality - tropical in spirit, but never cliché.